Big Cloud Analytics, Inc. Introduces COVALENCE Customer Intelligence Engine Summer Release

Atlanta, Georgia (PRWEB) June 19, 2014

Big Cloud Analytics, Inc., (BCA) a data science and analytics pace setter, introduces the summer release of its patent-pending COVALENCE Customer Intelligence Engine. “COVALENCE” uses real-time predictive analytics to identify customer behavior and engagement, such as customer lifetime value (CLV), next best product/action, and attrition risks.

COVALENCE helps extend analytics teams and allows marketers to work more effectively and efficiently with real-time customer engagement analytics. By utilizing more than 60 COVALENCE predictive analytics models with a world class, real-time prediction engine, delivered either as a hosted service or on an embedded appliance behind the clients firewall, a business owner or marketer can easily manage its customers in a more profitable and differentiated manner in real time. In this release of the COVALENCE Customer Intelligence Engine, BCA has enhanced functionality:

40-millisecond scoring using world-renowned predictive analytics of Dr. V Kumar PhD (e.g. CLV, NLP, etc,) specifically designed for real-time predictive scoring,
Enhanced design for ease of use, transparency and accountability, including: (a) user roles designed to match marketing processes and roles, (b) ability for your analytics team to adjust modeling coefficients in real-time, and (c) complete journaling of all actions on the platform (campaigns set-up and execution, budget changes, covalence changes, and administrative changes).
Enhances security for our hosted service (the COVALENCE platform is enabled with 256 bit SSL encryption on data received and sent and PGP encryption of data at rest).
Easy integration with existing CRM, marketing technology platforms.
Easy-to-use Social Analytics and Reporting (immediate pull from historical posts AND tracking streaming future posts on social platforms about your business and those of your competitors, as well as filtering by key word).
The ability to deploy the COVALENCE platform behind our Clients firewalls.
Client managed data retention policy with the ability to manage retention of data and scores on a campaign by campaign basis.
Pentaho based Business Intelligence and Reporting, and more

Our COVALENCE technology-based predictive analytics approach offers the convenience of cloud-based, real-time analytics power at your fingertips, says J Patrick Bewley, Big Clouds Chairman and CEO. We couldnt be more proud or excited to roll out this release of our innovative platform to your desktop, tablet and smartphone. The fact that the platform has a simple, effective social analytics tool as well is icing on the cake.

COVALENCE provides a blazing fast 40 millisecond average round trip for real-time scoring of Customer Lifetime Value, Next Logical Product, In Market Timing, Brand Affinity Impact and more, stated Dr. V. Kumar PhD, Big Cloud Analytics Chief Scientist. This 256 bit SSL military grade encryption anonymizes customer data allowing for real-time scoring and automated batch and manual batch scoring requests in the cloud or on an embedded appliance behind your firewall.

BCA will be conducting a few COVALENCE Customer Intelligence Engine pilots this summer for a select group of clients. If you would like to be one of them, or for more information, please visit

About Big Cloud Analytics

Big Cloud Analytics is setting the pace in real-time analytics on big data and small, focused on customer engagement, social engagement and employee engagement. Recognized in 2014 by CIO Review as one of the Top 100 most promising companies in Big Data globally, the company provides technology enabled real-time marketing predictions based on world-renowned science from one of the top five marketing scholars in the world and its proprietary COVALENCE modeling approach. Big Cloud serves the Healthcare, Financial Services, Retail, Consumer Packaged Goods, Media and Publishing, Telecommunications, and Airline industries. Additionally, the company has the worlds top social media algorithm for valuing a social influencer on Twitter and Facebook.

The Big Cloud Analytics leadership team has delivered a career combined $ 6 Billion in ROI for marketers, as well as 23 years of the worlds most acclaimed marketing and data science.

Big Cloud Analytics is a trademark of Big Cloud Analytics, Inc.

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10 Tips for Tibet Travel Beginners

Lhasa, Tibet (PRWEB) June 14, 2014

In recent years, Tibet has attracted more and more new visitors with its increasing accessibility. But many travelers have no idea how to prepare a trip to this unique destination with high altitude and harsh environment. Tibet Travel Org, the top online Tibet tour operator, shares some practical advice with first-time visitors to Tibet.

1. Seek advice from a doctor before going to Tibet of you have heart issues.

A thorough physical examination is necessary before going to Tibet, which has an average elevation of over 4,000 meters. Generally, people who have problems like anemia, hypertension, heart issues or other illnesses in the lungs, liver or kidney are not advised to travel to Tibet. Travelers can also prepare some medicine according to their doctor’s advice.

2. Enjoy a train ride on Qinghai-Tibet Railway at least once.

Qinghai Tibet Railway is world-wide known not only because it is the highest railway in the world, but also because it is a man-made world wonder and an engineering miracle. Many world-class challenges were solved during its construction, like fragile ecosystem, lack of oxygen and permafrost. Moreover, the scenery along the route is breathtaking. Those who travel to Tibet for the first time are highly recommended to take a train to Lhasa from Beijing, Shanghai, Chengdu, etc.

3. Choose a comfortable level hotel in Tibet.

Travelers usually need to have a good rest to acclimatize to the high altitude of Tibet. A hotel with good facilities and services will make them comfortable. In addition, the temperature at night often drops rapidly to below zero in Tibet, even in summer. Cheap hostels or guesthouses do not offer heating or air conditioning. Thus, it is best to stay in a good hotel.

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Boycott Rush Limbaugh Sponsors Nationwide

The furor over Rush Limbaugh's slurs against private citizen Sandra Fluke has waned, but two groups continue to successfully keep the pressure on sponsors of the hate and lie filled rants of Limbaugh.
First, there's the Stop Rush Project. They are tracking sponsors of Rush and mobilizing volunteers to educate those sponsors about the hate and vitriol they are helping to put on Our Public Airwaves. 
Find them at .
And you can "Join the Fight to Flush Rush Limbaugh" on Facebook.  This is a great real time way to share information and mobilize.

How to Boycott Local Sponsors of Rush Limbaugh

Start by looking at the following clock.  (Click on it to enlarge.)  The green sections represent the minutes within the hour that belong to your local affiliate.

Now listen to the Rush Limbaugh show (it's hard, I know, but you only have to listen to the ads!)   Any commercial you hear in those time frames are from a business inside your own area.  Make a list of local advertisers;  post them on Facebook if you can and tell people to call and write them.

Then contact the businesses politely by mail and give them 48 hours to discontinue their advertising.  If they do not, get a group together and do one or all of the following:  1) Have many people call the businesses on the phone;  say you'll pull your business from them if they continue to support Rush 2) Do a letter writing campaign and deluge them with letters  2) conduct a campaign against them on Twitter and Facebook, 4) Stage a protest outside their businesses.  Be sure to invite your local TV stations and newspapers! 

Boycott Sponsors


What if a radio talker didn't like your politics, but instead of debating you, he just put your personal phone number out over the air so people could call and harass you?  Even threaten your life? 

That's exactly what Clear Channel "Conservative" talkers JOHN AND KEN did to California Dream Activist Jorge-Mario Cabrera.  He's received hundreds of hateful calls and death threats - all because some shock jocks are trying to jack up their ratings.

How is that in any way serving the public interest
?  Let us be clearm this is not protected speech under the first amendment;  this is akin to shouting "Fire" in a crowded theater.  And for all their apologies, John and Ken say they will give out private numbers... again.

So.  Watch the video and BOYCOTT SPONSORS . click here________________________________________________________________________

For Reference, one of the most potent ways of getting TV and Radio stations' attention is to boycott sponsors of offensive programs. Sometimes, just calling and complaining to sponsors is enough to get them to stop advertising on certain programs.  Sometimes a full boycott is necessary.

Here are some groups which have mounted effective campaigns against sponsors.   Learn from them!
Keep us informed of any media boycotts at , and we will help publicize your efforts.

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